The video offering memorandum: your OM, reinvented for video.

Every institutional CRE listing ships with an offering memorandum — 30 to 60 pages of financials, rent roll, market context, and photography that most buyers skim in minutes. A video offering memorandum (video OM) is the same deal story told the way people actually consume information now: a two-ish minute video with the financial highlights, the rent roll story, the value-add plan, and the property in motion.

What belongs in a video OM

The hook — location, asset, and the one number that makes the deal interesting, inside the first ten seconds. The financial story — in-place income, the path to stabilized NOI, and the return profile, visualized rather than tabulated. The property in motion — flythrough-style visuals, amenity and unit shots, the neighborhood. The ask — pricing guidance or call for offers, and exactly how to get into the deal room.

Where it lives: behind the CA

The video OM respects the same compliance line the PDF does. Pre-CA, buyers see the teaser — hero shots and the location story, no financials. Post-CA, the video OM sits in the deal room next to the OM it animates. That mirror of existing deal flow is what makes video adoptable for brokers: nothing about the process changes except how good the deal looks.

Why bother, when the PDF exists?

Because attention is the scarcest resource in a marketed deal. A buyer who watches a two-minute video has absorbed the thesis; a buyer holding a 48-page PDF has absorbed the cover photo. Video also travels — into email threads, investment committee meetings, and LinkedIn DMs — carrying the broker’s framing with it instead of leaving the summary to whoever forwards it.

How brokers get one made

The traditional route is a studio engagement at $1,500–$3,000 per video with a multi-week turnaround (see our full cost breakdown). The Slungshots route: upload the OM, flyer, and photos you already have, add a line of direction, and the video comes back within 72 hours — human-reviewed, licensed music, portrait and widescreen, from $299/month. The complete CRE video guide covers the rest.