The video offering memorandum: your OM, reinvented for video.

Every institutional CRE listing ships with an offering memorandum, dozens of pages of financials, rent roll, market context, and photography that plenty of buyers only skim. A video offering memorandum (video OM) is the same deal story told the way people actually consume information now: a short video with the financial highlights, the rent roll story, the value-add plan, and the property in motion.

What belongs in a video OM

The hook, location, asset, and the one number that makes the deal interesting, right at the start. The financial story, in-place income, the path to stabilized NOI, and the return profile, visualized rather than tabulated. The property in motion, flythrough-style visuals, amenity and unit shots, the neighborhood. The ask, pricing guidance or call for offers, and exactly how to get into the deal room.

Where it lives: behind the CA

The video OM respects the same compliance line the PDF does. Pre-CA, buyers see the teaser, hero shots and the location story, no financials. Post-CA, the video OM sits in the deal room next to the OM it animates. That mirror of existing deal flow is what makes video adoptable for brokers: nothing about the process changes except how good the deal looks.

Why bother, when the PDF exists?

Because attention is the scarcest resource in a marketed deal. A buyer who watches a short video has absorbed the thesis; a buyer holding a long PDF may have absorbed only the cover photo. Video also travels, into email threads, investment committee meetings, and LinkedIn DMs, carrying the broker’s framing with it instead of leaving the summary to whoever forwards it.

How brokers get one made

The traditional route is a studio engagement: a crew, a shoot date, and an edit, then a wait for the cut (see our full cost breakdown). The Slungshots route: upload the listing’s own photos, no shoot, add a line of direction, and a 60-second video comes back in about 24 hours, review included, on a hosted page with a tracked link. $499 per video, first one free, or Pro at $299/month with a video included every month. The complete CRE video guide covers the rest.