The Slungshots guide
CRE videos: what they are, what they cost, and how to get one in 72 hours.
Updated August 2026
A CRE video is a marketing video for a commercial real estate listing. Ten years ago that meant hiring a videographer with a drone; today it spans everything from a 15-second LinkedIn teaser to a full video offering memorandum that walks buyers through the financials. This guide covers the types of commercial real estate video, what each costs in 2026, and how brokers are getting them made without ever scheduling a shoot.
The three types of CRE video
1. The listing teaser.Ten to twenty seconds, built for LinkedIn, email blasts, and buyer lists. Hero shots, the location story, the hook — no financials, so it’s safe to circulate before a confidentiality agreement. This is the highest-leverage video in CRE marketing: it’s what makes a deal stop the scroll.
2. The video offering memorandum (video OM). The moving-picture version of the OM: financial highlights, rent roll story, value-add plan, flythroughs, narration. It lives behind the CA gate, where the PDF OM lives today, and keeps qualified buyers inside the story of the deal.
3. Aerial and drone-style footage. Traditionally the reason you hired a crew. Modern pipelines can generate flyover-style motion, map fly-ins, and photo cinematics from existing collateral — and cut in real drone footage or Matterport tours when a broker already owns them.
What CRE videos cost in 2026
Traditional commercial real estate video production is studio work: a scheduled shoot, an editor, and a two-to-three-week turnaround. Established CRE video studios charge roughly $1,500 to $3,000 per video, and content-retainer agencies run $1,000 to $5,000 per month. For a broker with several active listings, that math gets heavy fast — which is why most listings still go to market with a static flyer.
Slungshots prices CRE video like software instead: from $299 per month for one to twenty live videos at a time, swap videos as listings close, cancel anytime. The first teaser is free with no credit card, and every video is delivered within 72 hours, guaranteed — late means free.
| Traditional CRE video studio | Slungshots | |
|---|---|---|
| Price | $1,500–$3,000 per video | From $299/month |
| Turnaround | 2–3 weeks | 72 hours, guaranteed |
| Your effort | Shot lists, site visits, scheduling | Upload collateral, add a sentence of direction |
| Analytics | A file, then silence | Hosted share link with viewer analytics |
How Slungshots makes a CRE video
Upload. The flyer, the OM, photos, drone footage, a Matterport link, your logo — whatever the listing already has. A flyer and photos are enough to start.
Direct.A sentence of plain English: “moody and cinematic,” “lead with the rooftop deck.” Or say nothing and let the first cut surprise you.
Post. Within 72 hours you get a broadcast-quality video — portrait and widescreen, captions on, licensed music — plus a trackable share page that tells you who watched, from where, and how much. Every video is reviewed by a human before it ships, and we never generate fake footage of your actual property.
CRE video FAQ
Do CRE videos actually help sell listings?
Video stops the scroll where static flyers don’t. A listing teaser gives a deal a shareable, watchable front door on LinkedIn and in email blasts, and a video OM keeps qualified buyers engaged with the story of the deal instead of a 40-page PDF. Brokers use them to win listings, reach passive buyers, and look institutional-grade regardless of firm size.
Can I get a CRE video without drone footage or a film crew?
Yes. Modern CRE video production can build cinematic motion — flyover-style moves, map fly-ins, photo cinematics — from the flyer, photos, and links a broker already has. If you do own drone footage or a Matterport tour, it gets cut in.
Who owns a CRE video once it’s made?
With Slungshots, the broker does. Videos are built from the broker’s own collateral with licensed music, so they’re clean to post on LinkedIn, embed on a property site, and send to buyer lists.
What’s the fastest way to get a CRE video?
Upload your collateral to app.slungshots.com — flyer, photos, OM, any footage — add a sentence of creative direction, and a finished video comes back within 72 hours, guaranteed. The first teaser is free, no credit card.
See your listing as a video.
First teaser free. No credit card. Delivered within 72 hours — guaranteed, or it’s free.
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