The Slungshots guide
CRE videos: what they are, what they cost, and how to get one in about 24 hours.
Updated August 2026
A CRE video is a marketing video for a commercial real estate listing. Not long ago that meant hiring a videographer with a drone; today it spans everything from a short LinkedIn teaser to a full video offering memorandum that walks buyers through the financials. This guide covers the types of commercial real estate video, what each costs in 2026, and how brokers are getting them made without ever scheduling a shoot.
The three types of CRE video
1. The listing teaser.Short and punchy, built for LinkedIn, email blasts, and buyer lists. Hero shots, the location story, the hook, no financials, so it’s safe to circulate before a confidentiality agreement. It’s the video that makes a deal stop the scroll.
2. The video offering memorandum (video OM). The moving-picture version of the OM: financial highlights, rent roll story, value-add plan, flythroughs, narration. It lives behind the CA gate, where the PDF OM lives today, and keeps qualified buyers inside the story of the deal.
3. Aerial and drone-style footage. Traditionally the reason you hired a crew. Modern pipelines can generate flyover-style motion, map fly-ins, and photo cinematics from existing collateral, and cut in real drone footage or Matterport tours when a broker already owns them.
What CRE videos cost in 2026
Traditional commercial real estate video production is studio work: a crew, a scheduled shoot, an editor, and a wait for the cut. Studios quote per shoot, and content-retainer agencies bill every month. For a broker with several active listings, that adds up fast, which is why so many listings still go to market with a static flyer.
Slungshots prices CRE video per video instead: $499 per video, one-time, and your first video is free, or Pro at $299/month with a video included every month (Team from $799/month with three included). Every video is a 60-second cut built from the listing’s own photos, delivered in about 24 hours, review included.
| Traditional CRE video studio | Slungshots | |
|---|---|---|
| Price | Quoted per shoot: crew, shoot day, edit | $499 per video, first one free |
| Turnaround | Book a date, shoot, then wait for the edit | About 24 hours, review included |
| Your effort | Shot lists, site visits, scheduling | Upload the listing’s photos, add a sentence of direction |
| Analytics | A file, then silence | Hosted page with a tracked link |
How Slungshots makes a CRE video
Upload.The listing’s own photos, plus the flyer, the OM, or your logo if you have them. No shoot. The photos are enough to start.
Direct.A sentence of plain English: “moody and cinematic,” “lead with the rooftop deck.” Or say nothing and let the first cut surprise you.
Post. In about 24 hours, review included, you get a 60-second, broadcast-quality video with licensed music, on a hosted page with a tracked link that tells you who watched. Every video is reviewed by a human before it ships, and we never generate fake footage of your actual property.
CRE video FAQ
Do CRE videos actually help sell listings?
Video stops the scroll where static flyers don’t. A listing teaser gives a deal a shareable, watchable front door on LinkedIn and in email blasts, and a video OM keeps qualified buyers engaged with the story of the deal instead of a long PDF. Brokers use them to win listings, reach passive buyers, and look institutional-grade regardless of firm size.
Can I get a CRE video without drone footage or a film crew?
Yes. Modern CRE video production can build cinematic motion, flyover-style moves, map fly-ins, photo cinematics, from the flyer, photos, and links a broker already has. If you do own drone footage or a Matterport tour, it gets cut in.
Who owns a CRE video once it’s made?
With Slungshots, the broker does. Videos are built from the broker’s own collateral with licensed music, so they’re clean to post on LinkedIn, embed on a property site, and send to buyer lists.
What’s the fastest way to get a CRE video?
Upload the listing’s own photos to app.slungshots.com, add a sentence of creative direction, and a finished 60-second video comes back in about 24 hours, review included, on a hosted page with a tracked link. No shoot. $499 per video, your first one free, or Pro at $299/month with a video included every month.
See your listing as a video.
First video free. $499 per video after that. About 24 hours, review included.
Create your video