How much does a commercial real estate video cost?

Short answer: in 2026, a professionally produced CRE video costs $1,500–$3,000 per video from a traditional studio, $1,000–$5,000 per month from a content retainer agency, or from $299 per monthwith a subscription platform like Slungshots. Here’s where those numbers come from and which model fits which broker.

The three pricing models

1. Per-video studio pricing ($1,500–$3,000). The classic model: a scheduled shoot with a videographer and drone pilot, then an editor, then two to three weeks of turnaround. Established CRE video studios publish tiers in exactly this range. It buys real craftsmanship — and real friction: shot lists, site visits, weather delays, and an invoice that makes sense only for institutional listings.

2. Content retainers ($1,000–$5,000/month). Agencies that bundle property video, photography, and a dozen social deliverables into a monthly package with managed posting. Great for teams that want to outsource their entire content operation; heavy for a broker who just needs each listing to look spectacular.

3. Subscription platforms (from $299/month). The newest model, and the one Slungshots pioneered for CRE: you upload the collateral each listing already has — flyer, photos, OM, any drone footage — and a finished video comes back within 72 hours, guaranteed. Pricing is per live video slot, not per production: swap videos as listings close, cancel anytime. The first teaser is free.

What actually drives the cost

The shoot is the expense.Crew day rates, licensed drone pilots, travel, and re-shoots are most of a studio invoice. Skip the shoot — build the video from collateral that already exists — and the economics change by an order of magnitude. That’s the entire premise of the subscription model.

Length and scope. A 15-second teaser costs less than a 2-minute video offering memorandum everywhere. Studios price the difference in thousands; subscriptions price it in tiers.

Formats and revisions. Portrait for LinkedIn, widescreen for the deal page, captions, revision rounds — often line items at a studio, usually included in a subscription.

The math for a working broker

A broker carrying five active listings would spend $7,500–$15,000 putting studio video on all of them — which is why most listings still go to market as a static flyer. The same coverage on a Team plan with 20 slots runs a fraction of one shoot cycle. And a single listing on the $299 Standard tier through a typical three-month marketing window costs under $900 — a third of one studio video.

Want the full picture — video types, turnarounds, and how the 72-hour guarantee works? Read the complete guide: CRE Videos: what they are, what they cost, and how to get one in 72 hours.