How much does a commercial real estate video cost?

Short answer: in 2026, a professionally produced CRE video is a quoted shoot from a traditional studio (crew, shoot day, and edit), a monthly bill from a content retainer agency, or a flat price per video with a platform like Slungshots: $499 per video, first one free, or Pro at $299/month with a video included every month. Here’s what sits behind each price and which model fits which broker or owner.

The three pricing models

1. Per-video studio pricing. The classic model: a scheduled shoot with a videographer and drone pilot, then an editor, then a wait for the cut. It buys real craftsmanship, and real friction: shot lists, site visits, weather delays, and an invoice that tends to make sense only for institutional listings.

2. Content retainers (billed monthly). Agencies that bundle property video, photography, and a stack of social deliverables into a monthly package with managed posting. Great for teams that want to outsource their entire content operation; heavy for a broker who just needs each listing to look spectacular.

3. Pay per video ($499, first one free). The newest model, and the one Slungshots is built on: you upload the listing’s own photos, there is no shoot, and a finished 60-second video comes back in about 24 hours, review included, on a hosted page with a tracked link. $499 per video, one-time. Your first video is free. Or Pro at $299/month, with a video included every month; Team is $799/month with three included, and additional videos are $299.

What actually drives the cost

The shoot is the expense.Crew day rates, licensed drone pilots, travel, and re-shoots are what a studio invoice is made of. Skip the shoot, build the video from photos that already exist, and the economics change completely. That’s the entire premise of the per-video model.

Length and scope. A short teaser costs less than a long video offering memorandum almost everywhere. Studios price the difference into the quote; Slungshots makes one product, a 60-second video, and prices it the same every time: $499.

Formats and revisions. Portrait for LinkedIn, widescreen for the deal page, captions, revision rounds, often line items at a studio. At Slungshots, review is part of the roughly 24-hour turnaround, not an extra.

The math for a working broker

A broker carrying several active listings would need a shoot for every one of them to put studio video on all of them, which is why so many listings still go to market as a static flyer. At Slungshots each listing is $499, or less on a Team plan ($799/month with three videos included), with no shoot and no site visit, and the first one is free, so you can see the result before you pay for anything.

Want the full picture, video types, turnaround, and how review works? Read the complete guide: CRE Videos: what they are, what they cost, and how to get one in about 24 hours.